Brat Color Code

Charli XCX’s Brat album isn’t just a musical statement, it’s a full-blown visual identity. At the core of its bold branding is a distinct and deliberately chosen color code, that unmistakable neon green (or “slime green”) that has become synonymous with the Brat era. If you’ve found yourself wondering what this color means, how it’s defined digitally, or how you can use it in your own designs, you’re in the right place.

Let’s break down the Brat color code in technical terms and explore the cultural impact behind Charli’s fluorescent aesthetic.

What Is the Brat Color Code?

The “Brat” color code refers to the specific shade of neon green used in the visual campaign and promotional materials for Charli XCX’s 2024 album Brat. It has become a signature of the album, used across:

  • Album covers
  • Music videos
  • Merchandising
  • Social media graphics
  • Stage visuals

This isn’t just any green—it’s a digitally defined shade that reflects Charli’s rebellion against traditional pop visuals.

Hex code#B8FF00
RGB(184, 255, 0)
HSL(75°, 100%, 50%)

The color is deliberately jarring, almost anti-aesthetic, which mirrors the raw, internet-native energy of the Brat sound and ethos.

What is the official Brat color hex code?

The official hex code associated with Charli XCX’s Brat album color is #B8FF00, a bright neon green.

Is the Brat color the same as slime green?

Yes, the Brat color is often described as slime green or acid green. It’s a high-intensity neon that resembles synthetic slime or glowstick fluid.

Can I use the Brat color in branding?

Yes, but consider its cultural meaning. The Brat color is associated with Charli XCX and may signal rebellious or underground internet aesthetics.